Sweet diplomacy: Canadian brand Coffee Crisp surprises Americans with cross-border vending machine
7/11/2024
Work
by
Cossette
Something special happened at the Canada-U.S. border on July 4th. Canada’s beloved Coffee Crisp made a rare appearance in the U.S. for just one day, but there was a quirky twist: it could only be gifted by a Canadian.
We embraced Canadian friendliness to share Coffee Crisp with our neighbours for just one day. Coffee Crisp is a legendary Canadian chocolate bar, and it was only right to share it with our American friends. Our goal was to spark excitement about Coffee Crisp, creating a sense of fun and connection that reaches across the border.
François-Julien Rainville, Assistant Creative Director
From Canada, with love
With fans across the border eagerly asking for the chocolate bar on social media, the brand decided to stir things up with a playful stunt. In collaboration with Coffee Crisp, we created a one-of-a-kind vending machine and placed it in Peace Arch Park in Vancouver, BC, where Canadians invited their American neighbours to get a free Coffee Crisp. Sweet, eh?
This vending machine turned a cultural exchange into a memorable event, celebrating the spirit of friendship and cooperation between the two countries. It was all about showcasing Canadian generosity and good-natured fun, and sharing our love of chocolate.
Credits
Client: Coffee Crisp (Nestlé Canada)
SVP, Marketing & Commercialization and Head of the Centre of Marketing Excellence: Tracey Cooke
Marketing Leader: Riona Coller
Marketing Manager: Brittany Law
Assistant Marketing Manager: David Vinzon
Agency: Cossette
Executive Creative Director: Anne-Claude Chénier
Chief Strategy Officer: Michel-Alex Lessard
Senior Strategy Director: Robyn Hutman
VP, Creative Lead: Alexandre Gadoua
Creative Director: Alexandre Jutras
Assistant Creative Director: François-Julien Rainville
Art Director: Philippe Leblanc
Contributing Writers: Andrew Lord, Steven Morie
Account Director: Valérie Roy
Production House: Magic Circle
Director: Eva Martinez
Director of Photography: Evangelos Desborough
Fixer: David Noreau
Fixer / Production Assistant (Vancouver): Kirk Gilchrist
Machine Operator: Jhonny Familia
Sound Operator: Andrés Felipe Valero Amórtegui
Post-Production Manager: Audrey Blackburn
Offline Editor: Paul Bergeron
Colourization: Élie Veilleux
Sound Mixer: Karl de Serres
Motion Designer: Andre Navarre