TELUS introduces a more simplified home entertainment experience
3/23/2023
Work
by
Cossette
The new Optik TV from TELUS has launched in Alberta and British Columbia. The Optik TV campaign invites consumers to reimagine the home entertainment experience as one that is simplified, personalized, more affordable, and way more enjoyable for all customers.
TELUS’ latest campaign shows how the new Optik TV won’t keep your entertainment waiting as you can get to it faster and all in one place, for one amazing price. The new platform will be rolled out across TV, connected TV, OLV, social, digital display, affiliates, Calgary CTrain and Vancouver adtrackmedia (SkyTrain), and OOH.
The new Optik TV transforms the way Canadians access entertainment by bringing everything—streaming, live TV, Google Play—all together in one place and one plan. We know finding what you want to watch in today’s fragmented landscape is a real pain point for people. This campaign shows Canadians there’s a better way to find what they’re looking for.
Rob Daintree, Director, Marketing Communications, TELUS
We’re blessed with an abundance of entertainment out there, but we spend almost as much time searching as we do watching. The idea that the programs we want to watch are waiting to be found seemed like a fun way to tell that story and show how the new Optik TV from TELUS can help.
Jacob Greer, Group Creative Director, Cossette
Credits
Client: TELUS
Client Lead: Rob Daintree, Director, Marketing Communications
TELUS MarCom team: Nichole Penner, Julie Melanson, Sarah Morris
Creative agency: Cossette
Creatives: Jacob Greer, John Osbourne, Scott Schneider, Neil Shapiro, Ross Henderson
Agency producers: Ann Rubenstein, Colleen Floyd
Account services: Robyn Smith, Anne Legrand, Jesse Hockings, Rebecca Geheran
Strategy: Aynsley Deluce, Robyn Hutman, Andrew Panturescu
Production: Cossette Studio and Septième
Program Director: Darrin Maurer
Studio Manager: Vanessa Blum
Production house: OPC
Director: Jono Hunter
Editors: Matthew Griffiths (Cycle Media) and Adrian Ryan (Smile + Wave)
Photography: Chris Robinson (Fuze)
Audio: Pirate
Media agency
Cossette Media