The SAQ taps Cossette as its lead marketing communications agency
11/15/2021
News
by
Cossette
After a thorough public bidding process, the SAQ has chosen Cossette as its lead marketing communications agency. Cossette will be tasked with developing branding and communications campaigns across various customer touchpoints, and providing strategic guidance in the evolution of the brand and customer journey.
We’re proud to collaborate with an organization that enjoys such a unique relationship with Quebecers and contributes to the collective wealth of the entire province. The SAQ is also helping us grow as an agency—its level of sophistication and its eagerness to personalize the customer experience and to take it to the next level push us to imagine and deliver the services of tomorrow—today. We’re thrilled to have the opportunity to innovate together.
Louis Duchesne, President, Quebec and East, at Cossette
The agency will also supply these same services to the SQDC. Cossette Media will oversee the media planning.