VIA Rail Connects Montreal Fans to Baseball
5/25/2026
Work
by
Cossette
On May 25, during the Toronto Blue Jays’ tribute game to Vladimir Guerrero Jr. in an Expos uniform, VIA Rail is unveiling a new visual campaign reminding fans that the train is the best way for Montrealers to stay connected to baseball this summer.
“We wanted to create an image that could tell the story without words. By transforming the stitching of a baseball into railway tracks, we position VIA Rail as a direct link between Montreal, Toronto, and the shared passion that continues to bring fans together.”
Marie Cermakova, Art Director at Cossette
“At VIA Rail, our role goes beyond simply transporting people. For Montreal baseball fans heading to Toronto to experience the game live, people still too often think of driving first. Yet the train remains the simplest, most comfortable, safest, and most enjoyable way to make the trip.”
Philippe Normand, Vice-President of Communications and Marketing at VIA Rail
The campaign will run across out-of-home and digital platforms for two weeks.
Credits
Advertiser: VIA Rail Canada
Clients: Philippe Normand, Vanessa Zieman, Alexandra Nasim
Agency: Cossette
Creative: Anne-Claude Chénier, Alexandre Jutras, Marie Cermakova, Philippe Brassard
Strategy: Michel-Alex Lessard, Anne-Sophie Vachon
Product: Mathilde Acosta
Agency Production: Septième
Print and Digital Production: Marie-Ève Thibodeau, Nathalie Boucher, Daniel Cartier
Linguistics: Marc Grandmont, Carol-Ann Savick
Agence média : Touché!
Isabelle Gagnon, Marjorie Leduc