Walmart Canada announces Cossette as new advertising AOR

Walmart Canada today announced that it has hired Cossette as its integrated agency of record. The announcement follows a recently concluded account review and extensive competitive process. 

Cossette will deliver world-class creative and impactful communications strategies and assume full-range marketing responsibilities to promote Walmart’s omni-channel retail leadership and corporate responsibility as the company prepares to celebrate 25 years in Canada.

Holiday magic starts with believing.

Cossette’s first project for Walmart is its holiday campaign, which launches this month. The program taps into customers’ desire to create holiday magic for their families – and the knowledge that it can require a lot of work. Thanks to Walmart’s offerings, parents and family members can bring their hope for holiday magic to life without having to compromise to stay on a budget.

With Teddy, the program’s 60-second hero video, Walmart sets the tone for a truly magical holiday season as we follow the adventures of a lone teddy bear in a Walmart store, as it waits for its new forever home. The video is now available online and will be broadcasted on TV in the coming weeks.

Walmart’s holiday program also includes the return of its Toy Academy and beloved toy expert Olivia. For parents and family members, using this online content hub takes the guesswork and stress out of finding the “it” toys of the season. Because Walmart knows there is nothing quite like the magic of seeing a child open a gift they really like, toy experts track trends and reviews to help consumers find the perfect gift based on age, budget and interests. 

Cossette led the creative development with an integrated agency team, including Mindshare (media buying), Church + State (social media), Reprise (social media buying),  Medianet (digital), St. Joseph Communications (in-store signage, flyer, digest), and APEX (public relations and influencer content).