Walmart Teddy Returns in New Heartfelt Holiday Campaign for Walmart Canada

11/5/2020

Work

by Cossette

After cuddling his way into the hearts of Canadians in Walmart Canada’s 2018 holiday campaign, Walmart’s teddy bear is back to spread some cheer in a new holiday campaign for the one-stop shop retailer.

Directed by Mark Zibert and led by Cossette, the new 30-second holiday hero spot sees the teddy bear back inside of Walmart, rallying friends from across the store to bring some extra love and care to Canadians this holiday season. The new ad is live today and will run through December on TV, digital and social. The campaign also includes an ad integration on the CBC and additional 15 second spots featuring the teddy bear to highlight two new in-store initiatives to make holiday shopping even easier and faster for Canadians. Starting this month, Walmart Canada locations will be accepting tap payments and all checkout lanes will be open on Saturdays and Sundays at peak times until Christmas.

With the holidays looking a bit different this year, many families may need to stretch their dollars even further and we want to make sure that we’re doing our part to make that happen. With our everyday low prices, Walmart helps lessen that pressure, with everything Canadians need at one stop to help simplify the shopping mission and bring joy this season.

Tammy Sadinsky, Vice President of Marketing Communications at Walmart Canada

The teddy bear’s mission to spread joy and give back is furthered by the program’s charitable extension. This holiday season, when the commercial’s teddy bear is purchased in-store or online, Walmart will donate $2* to Children’s Miracle Network to support local children’s hospitals across Canada.

2020 has been an emotional rollercoaster for everyone and people will be looking to brands for a bit of optimism during the holidays. Because Canadians already know and love Teddy, his return to the screen is the perfect antidote to a challenging year.

Craig McIntosh, Executive Creative Director at Cossette

Walmart Holiday 2020 15s Checkouts and Tap

*up to $200,000

Credits

Agency: Cossette

Global Chief Creative Officer(s): Peter Ignazi Executive Creative Director(s): Craig McIntosh, Jaimes Zentil Creative Director/AD: Kyle Lamb Creative Director/CW: Jessica Schnurr Art Director: Sophia Kossoki Copywriter: Laura De Santis Agency Producer: Clair Galea Chief Strategy Officer: Cat Wiles Strategy Director: Max Macbeath Strategist: Yemina Kaiman Group Account Director: Sandra Marston Account Executive: Katie Fowler

Production House: Scouts Honour

Director: Mark Zibert Executive Producer: Rita Popliek Producer: Simon Dragland DP: Mark Zibert, Eric Kaskens

Editing House: Outsider Editorial

Editor: Chris Murphy Assistant Editor: Cam Anderson

VFX/Colour/Transfer/Online Facility: A52

Executive Producer: Kristina Anzlinger Producer: Kayan Choi VFX Supervisor: Jesse Monsour VFX Producer: Diana Young VFX Assist: Leo Bove Colourist: Paul Yacono Colourist Assistant: Dylan Bursick Colour Producer: Jenny Bright

Audio House: Grayson Music

Audio Engineer: Tyson Kuteyi

Media Agency: Mindshare

Director, Planning: Marissa Fischer Senior Manager: Tommy Quach

PR Agency: Apex

Senior Vice President: Jennifer Stein Account Director: Emma Bray

Client: Walmart Canada

Chief Marketing Officer: Kirsten Evans VP, Marketing Communications: Tammy Sadinsky Senior Director, Creative & Content: Hailey Dedominicis Senior Director, Content Production: Ryan Bowen