WW International Names Cossette its new Creative Agency of Record in Canada
11/9/2021
News
by
Cossette
The agency will deliver its world-class creative and consumer-centric marketing strategies to support WW’s integrated brand campaigns within Canada.
After an extensive competitive review process, WW International, Inc. (formerly known as Weight Watchers International, Inc.) has announced that it has selected Cossette as its new creative agency of record in Canada.
WW believes deeply in the positive impact that we can have on people and communities. This mission drives every business decision we make, including our external partnerships. During the RFP process, it was clear that the team at Cossette shared our passion for making wellness accessible to all Canadians, and we’re confident that they’re the right partner to help us communicate the evolution and legacy of our brand.
Karen Gutteridge, Director, Brand at WW Canada
Getting to work with a household name and global leader in wellness is incredibly exciting, especially in light of the pandemic as people become more tuned in to the importance of living healthier and more balanced lifestyles. Working with our integrated teams, we’re going to use the power of WW’s creative potential to meet Canadians where they are on their wellness journeys, and speak to them in a way that both empowers and resonates.
Jaimes Zentil, Executive Creative Director at Cossette
The account will be led out of Cossette’s Toronto office, with the first national campaign going live in Spring 2022. The agency’s remit spans creative, strategy, and production.