Play to thrive

On the eve of its 25th anniversary and with a new brand identity, the Montreal Canadiens Children's Foundation needed a digital platform that reflected its mission. The project aimed to unify its online presence, better communicate its social impact, and facilitate engagement, whether philanthropic or educational.

A digital ecosystem built to drive impact

At the heart of the project is the consolidation of the Foundation’s digital ecosystem into a single, cohesive platform capable of simultaneously supporting its social mission, fundraising activities, and on-the-ground educational initiatives. Where the experience previously relied on multiple fragmented websites, the new platform centralizes every way to contribute and take action, while also providing structured access to free educational resources for schools and community organizations. This approach allows the site to serve very different audiences without diluting the message, guiding each user toward the most relevant next step. The result is a true impact-driven tool: part community mobilization engine, part philanthropic platform, and part practical resource designed to help young people stay active across Quebec.

“We wanted the website to truly feel in motion, as a direct reflection of the Foundation’s mission: getting young people and communities moving. The design, color palette, and interactions were all crafted to convey that energy in a way that feels simple, accessible, and human. The goal was to create a living, optimistic website that inspires people to get involved.”

Louis Paquet, Vice President, Digital Creation, Cossette