Cranking up the volume

After the pandemic, the FEQ—Québec City’s Festival d’été de Québec, which has been a can’t-miss event for over 50 years—was looking to hit the scene in a big way and take their brand to new heights. With a hot new brand identity, Canada’s largest outdoor music festival was ready for a comeback that would wow the critics and win over a crowd that couldn’t wait to get back live events of this calibre.