5/17/2022

News

Cossette Named AOR for Indigo Books and Music

by Cossette

Cossette has been named agency of record for Canada’s largest book and lifestyle retailer, Indigo Books and Music, following a comprehensive RFP process.

We’re excited to be working with the Indigo brand at a pivotal moment for the company as they transform their mission to support their customers. The Indigo customer proposition is deeply meaningful, and as the retail landscape has shifted, Indigo’s differentiated in-store and digital experience has evolved to align to the changing needs of its employees, customers, and the communities it serves.

Daniel Shearer, President, Cossette, Ontario and West

Since the first store opened in Burlington in 1997, Indigo has been its customers’ self-declared "Happy Place" — today, it is a rich omni-channel, cultural concept shop filled with books, lifestyle, paper, kids and baby products, and the creative, service obsessed people who help make it all happen. With books at the core, Indigo leverages a global network of authors and industry experts to provide a curated one-stop shopping experience as a partner through all of life’s key moments — from baby’s first steps to new home, as well as all the small, meaningful moments and passions in between. Working with Cossette, Indigo will continue to help their customers live their best lives – lives on purpose and connect them to undiscovered passions, deeper connections, and enlightening truths.

When we met with the Cossette team, it was immediately obvious that they understood us and they demonstrated a commitment to creating great end-to-end customer experiences that are rooted in rich human storytelling. For customers looking to connect with things that help them live their best lives – lives on purpose, Indigo provides access to the books, products, content and experiences that support them in their journey, and Cossette will help us amplify this story across Canada.

Peter Ruis, President, Indigo