McDonald’s Canada teams up with Toronto Raptor Pascal Siakam

2/14/2023

Work

by Cossette

The brand is launching the new Siakam Swirl McFlurry®, a treat that takes inspiration from Siakam’s iconic spin move and the Raptors’ team colours. It features rich and creamy vanilla soft-serve, decadent hot fudge and crushed Red SMARTIES®.

This was an exciting brand and agency first. The Siakam Swirl McFlurry represents the first-ever McDonald’s Canada menu item inspired by an athlete. Being able to tap into Pascal’s authentic fandom gave us creative licence to make this collaboration feel truly ownable, fresh and fun.

Leilah Ambrose, Group Creative Director, Cossette

In partnership with Cossette, McDonald’s will leverage a combination of television spots, online videos, social (including Facebook, Instagram, Snapchat, TikTok, and Spotify), and OOH to drive awareness and excitement for the Siakam Swirl McFlurry.

The McFlurry and the Toronto Raptors share a deep history of Canadian pride. The Raptors played their first game in 1995, while Canadian McDonald’s franchisee Ron McLellan was at work creating the iconic dessert that same year. Both have since become champions, with the Raptors taking the NBA title in 2019 and the McFlurry now being served in over 100 countries.

Partnering with Pascal was a natural fit for McDonald's Canada. From his first experience with McDonald's, to both the McFlurry and Toronto Raptors being Canadian-made and our ongoing partnership with the team – all signs pointed to Pascal. From the new Power of 3's initiative, to the fan favourite Beyond the Arch program, to the new Siakam Swirl McFlurry, we’re constantly looking for new ways to help fans enjoy their Raptors’ experience.

Chuck Coolen, Eastern Canada Marketing Lead, McDonald's Canada

Guests in Ontario can enjoy the newest addition to McDonald’s winning lineup of McFlurry flavours for a limited time at participating restaurants while cheering on Canada’s team.