New TELUS Campaign Shows Not All ISPs are Created Equal
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Most people are tired of hearing about how the pandemic has changed consumer behaviour and the world at large.
From the way we work and the way we shop, to the way we connect and interact with others, countless articles have been written about the seismic shifts that have happened over the last two years. The common throughline throughout all of this change however has been our reliance on the Internet. According to Stats Canada, more than ¾ of Canadians reported performing Internet-related activities more often since the start of the pandemic.*
As the Internet becomes an even more vital part of our daily lives, it’s also caused us to become more apathetic and agnostic about where we get that connectivity from - most of us choose an ISP based on price and convenience. A new campaign by TELUS hopes to change this by showing Canadians that not all ISPs are created equal.
By dramatizing relatable moments of frustration, TELUS shows Canadians the difference between a connection that’s just for you versus a very frustrating alternative.
