2.4 million passengers by 2030: YQB and Cossette reimagine the airport’s digital experience
Work
How do you get more travelers from across Eastern Québec to choose Québec City as their point of departure? That’s the challenge Jean-Lesage International Airport (YQB) and Cossette are taking on with a completely reimagined digital platform: one that doesn’t just inform travelers, but inspires them to choose Québec City for their next flight.
From showcase to growth engine
The redesign turns YQB’s website into a tool for conversion and regional promotion, bringing everything travelers need into one place: nonstop flights by destination and airline, flight frequencies, available dates, and booking for key services like parking and VIP lounges.
Built for an industry that never stands still
The platform was developed by Cossette, which became the airport’s global marketing agency of record this spring, in collaboration with its sister production agency, Septième. It gives YQB’s team the ability to update content quickly, launch targeted campaigns and deliver real-time communications to customers.
An experience designed for Québec City, from the first click to takeoff
YQB’s interactive comparison tool challenges the reflex to connect through another airport by making the often-hidden costs and hassles of connecting through Montreal visible, from gas and parking to lost time, accommodation and stress, versus the simplicity of flying nonstop from Québec City.
And the experience doesn’t stop at trip planning. Local time and the seasons are part of the experience too: the interface evolves throughout the day and across the year to reflect the unique light and atmosphere of the Québec City region.
True to its positioning as the “smallest of the big airports,” YQB isn’t afraid to think big: more destinations, more travelers, and every reason to fly from Québec City.
