McDonald’s leverages Snapchat for national launch of McDelivery
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For the first time ever, McDelivery is now available on Uber Eats and SkipTheDishes across Canada. To celebrate, McDonald’s is launching a national brand campaign by Cossette that includes an innovative Augmented Reality experience through Snapchat.
The campaign will help drive awareness and trial of McDelivery by showing how McDelivery enhances real moments when you wish you had McDonald’s. The campaign features a “golden door” which frames these moments and turns our “ba-da-ba-ba-ba” jingle into a knock to signify the sound of McDelivery, two elements which will be central to how McDelivery is communicated.
The 360° campaign by Cossette includes a TV spot, social, digital video, and the innovative out-of-home Augmented Reality experience through Snapchat. Consumers in Vancouver, Edmonton, Winnipeg, Calgary, Toronto and Halifax can simply scan the Snap market on out-of-home ads featuring the golden door to view a 3D version of the door on their phone. This will unlock the AR experience where they will hear the McDelivery knock and unlock a $5 off coupon.
The campaign marks the first time Snapchat’s marker tech lens has been used for couponing by a Canadian brand through an out of home ad.
