Egale Canada reveals dementia injustices faced by 2SLGBTQI people

2/7/2025

Work

by Cossette

For Alzheimer’s Awareness Month, Egale—Canada’s leading organization for 2SLGBTQI people and issues—recently launched the Help Us Remain campaign, shedding light on the hidden challenges faced by 2SLGBTQI communities in the area of dementia care.

Intended to bring together Canadians to confront this community issue, the campaign unveils untold stories of 2SLGBTQI people throughout Canada who are living with or have a connection to dementia. Content includes a research report and immersive gallery, along with an evocative short film, Help Us Remain.

Help us remain

“With this project, we wanted to make people aware of the double injustice individuals face of not only fighting against the cruel nature of the disease, but also against a cis-hetero healthcare system that isn’t adequately supportive of their needs.”

Jacob Greer & Nicole Ellerton, Group Creative Directors at Cossette

In partnership with Cossette and Citizen Relations, Egale Canada created GALLERY OF MEMORIES: What’s at Stake for 2SLGBTQI People Living with Dementia and showcased it to the public in January 2024. This immersive gallery experience explores personal images paired with powerful memories from members of 2SLGBTQI communities that demonstrate the importance of queer memories and illuminate the concerns around dementia and cognitive decline.

Credits

Client : Egale Canada

Agency : Cossette

Chief Creative Officer, Anthony Atkinson Head of Creative Group, Nicole Ellerton Head of Creative Group, Jacob Greer Senior Art Director, Chris Walker Senior Writer, Kyle Elich VP, General Management, Production, Andrea Ogunbadejo Creative Director and Executive Producer, Nan Row Producer, Alicia Roberts Head of Group Affairs, Jake Croza Consulting Director, Magellan Jull

Production house: OPC

Executive Producer, Harland Weiss Director, dayday Production Manager, Ivy Bregman Production Manager, Trevor Evoy Director of Photography, Steve McCord Production Designer, Dominika Monicka Production Designer, Deyla Antonin

Casting : Jigsaw Casting Ltd.

Cast: Ann Lai (Preteen), Eliot Dahan Ann Lai (Teen), Micha Chu Ann Lai (Adult), Yên Sen Ann Lai (Older), JueMeili Olaes Wife, Lisa Stroud Young Lover, Alexis Lundergan

Publishing house: Outsiders

Editorial Production: Kayan Choi Editor-in-Chief: Michael Barker Deputy Editor-in-Chief: Ilya Sarossy

Audio post-production: Pirate Sound

Production: Harleen Bhogal Sound and Music Direction: Alex Nursall Direction and Engineering: Kyle Anderson Composition: Ian Boddy

Transfert : Artjail

Colorimetry: Clinton Homuth Assistant: Austin Tang Production: Alison Maxwell

Special effects and online distribution: Dashing TV

Supervision, special effects: Robert Moggach Executive production, special effects: Kate Fried

Film stills: Undivided Creative Inc.

Executive Producer: Scott Houghton Photography: Brianna Roye Photography Assistant: Mori Arany

Public Relations: Citizen

Senior Vice President, Josie Haynes Senior Vice President, Creative, Josh Budd Assistant Creative Director, Travis Myers Assistant Creative Director, Jess Richards Assistant Director, Amber Ciolfe Senior Account Manager, Jamie-Lee Commons Senior Consulting Director, Chantal Grainger Senior Executive, Nic Ziolkowski

Media agency: Cossette Media

Vice President, Corporate Affairs, Luke Southern Media Planning, Jackson Bergman