McDonald’s Canada introduces the Menu Song Remix

4/2/2024

Work

by Cossette

McDonald’s Canada has launched the Menu Song Remix, a fresh new take on a memory that’s engraved in the minds of McDonald’s lovers everywhere.

Menu song remix

In 1989, McDonald’s came out with one of the original viral campaigns called the Menu Song. It featured a guy sing-ordering the entire McDonald’s menu at the counter in under 30 seconds. The original Menu Song might’ve stopped airing over 30 years ago, but people are still putting their spin on it. McDonald’s Canada is now remixing the ’80s classic to get the world singing again in a way that’s relevant to today’s fans. The Menu Song Remix will star rapper, singer-songwriter and former McDonald’s employee Lil Yachty for a nostalgic reference that bridges the gap between generations. He brings an infectious persona, approachability and the perfect amount of star power, which creates a feel-good vibe for the remix.

“We thought it was the right time to revive this classic in a way that was relevant to our Gen Z audience, while at the same time allowing Gen X and older audiences hear this remix and remember something that resonated in their own formative years—which their kids and grandkids are now enjoying like it was new."

Rebecca Smart, Marketing Director for Brand Strategy & Content at McDonald’s Canada.

And a remix wouldn’t be complete without the real campaign heroes—the menu items. The Remix Menu was created based on how fans hack their favourite McDonald’s menu items like the Chicken Big Mac®. Only this time, Canadians will be able to enjoy a lot more remixed classics. New menu items will be available for a limited time and include: Sweet Chili Junior Chicken, Surf ’N’ Turf Burger, Chicken Cheeseburger, and Apple Pie McFlurry®.

“We knew for the campaign to be truly successful and resonate with our fans, we had to go beyond the usual screens and channels and do something that reflected how our fans were already hacking and customizing existing McDonald’s menu items. So we turned to social to find out what a few top faves were, and in response, created a net-new limited-time menu with remixed icons inspired by fans.”

Andrew Chisholm, Executive Creative Director at Cossette.

The Menu Song Remix campaign will run independently in both English and French markets on TV, Spotify, OLV including Twitch, OOH, digital media, paid and organic social, and with merch. Although each campaign is unique to its own market, both represent an iconic piece of history for McDonald’s Canada.

Credits

Client : McDonalds Canada

Alyssa Buetikofer: Chief Marketing Officer Rebecca Smart: Director of Marketing, Brand Strategy & ROD Jamie Bone: Sr. Marketing Manager Caitlin Murphy Marketing Supervisor Suzanne Grondin: Regional Marketing Manager Noémie Duchesne: Field Marketing Supervisor Brenda Surminski: Claire-Randall Consulting Catherine Gao: Social Lead & Brand Manager Nezariel Scott: Social & Brand Specialist Shaelyn Talusan: Marketing Specialist, Digital and Owned Content ENDEAVOR Jessica Thomas: Head of Brand Partnerships Kelsey Gray Sherman: Senior Director

Agency : Cossette

Bryden McDonald: VP, Managing Director Sabaa Quao: Chief Creative Officer Sub Nijjar: Chief Strategy Officer Andrew Chisholm: Executive Creative Director Matt Moore: Creative Director Russell Dodson: Creative Director Cédric Audet: French Creative Director Clément Ginon: French Copywriter Guillaume St-Hilaire: French Art Director Lindsay Hann: Agency Producer Lisa Houchat: French Agency Producer Marie-Claude Francoeur: French Agency Producer Maureen Langain: French Agency Post-producer Jenna Anderson: Executive Creative Director, Design Luisa Bojaca: Designer Evan Kaminsky: Designer Angel Chun: Digital Designer Cass Valchuk: Senior Art Director Brianne Collins: Senior Copywriter Dan Cameron: Group VP, Head of Strategy Nicole Stanhope: Senior Strategy Director Kat Kleon: Senior Strategist Cleo Tellier: French Senior Strategist Antoine Cormier: French Strategist Gillian Craig: Group Business Director Wendy Doan: Group Business Director Natalie Azoulay: French Client Director Alison Still: Business Director Mike Harris: Business Director Andrea King: Account Supervisor Santana Symeonides: Account Executive Maria-Laura Laubenthal: French Account Supervisor Brendan Samuel: Content Creator Eva Martinez: French Content Creator Lylie Korzer: French Social producer Hayley Green: Community Manager Farah Chaou: French Community Manager Matina Iriotakis: Copywriter, Social Olivia Graham: Social Content Team Lead Mark Prole: Production Manager Gianna Blasutto: Senior Production Manager Selam Kahsay: Associate Producer Sam Perrin: Motion Designer Jeff Maynard: Program Manager, Digital Natasha Gibe: Full Stack Developer David Atkinson: Digital Senior Project Manager Evan Bowman: Junior Digital Content Manager

Production : Circle Productions

Pete Marquis, Director Karen Tameanko, Partner/Executive Producer Laurence Payne, Executive Producer Amanda Field, Line Producer Adam Marsden, Director of Photography Sam Pecoraro, Assistant Director Alan Kuipers, Production Manager Jigsaw Casting, Casting Jesson Moen, Production Designer Carol Brown, Head Food Stylist Kate Day, Wardrobe Stylist Matt Cassils, Location Manager

Postproduction :

Arcade Editorial Sean Lagrange, Editor Lucas Ferreira, Assistant Editor Arlene Perez, Producer Sila Soyer, Executive Producer Beacon Street Studios Andrew Feltenstei, Principal Composer Danny Dunlap, Principal Composer John Nau, Principal, Composer Leslie DiLullo, EP, Head of Production Julia Giambona, Producer Rommel Molina, Sound Designer, Mixer Anthony Ngyuen,Assistant Mixer Kate Vadnais, Executive Producer, Mix & Sound Design AUDIO (French song) Vlooper: Beatmaker Laetitia L. Lebedeff, Supervisor and artist liaison (Tram7)

Media : OMD

Meredith Menkes: Managing Director Logan Lindsay: Group Director of Strategy Mikayla Smith: Strategy Supervisor

PR : Weber Shandwick