Menu song remix
In a context where piquing the interest of young people seemed incredibly hard amid the ambient media noise, we helped McDonald’s break through and connect with Gen Z through a love of music, a touch of nostalgia and tasty, legendary food. In essence, we snatched a golden opportunity to stand out from the competition and promote McDonald’s plethora of iconic menu items. And rather than just say it, we sang it from the rooftops.
Services
Advertising, Content & influenceIndustries
Food“We launched the campaign like an album—dropping the track in our social channels, with limited edition vinyls and merch to be won.”
Singing your McDonald’s order was, in fact, nothing new. 35 years earlier, we’d done it ourselves—with the 1989 McDonald’s Menu Song.
Dan Cameron, VP, Managing Director, Head of Strategy, Cossette
Credits
Client :
McDonald’s
Creative :
Driscoll Reid, Andrew Chisholm, Jason Hill, Matt Moore, Russell Dodson, Brianne Collins, Cass Valchuk, Luisa Bojaca, Angel Chun, Evan Kamisky, Sam Perrin, Hayley Green, Brendon Samuel, Matina Iriotakis, Alyssa Buetikofer, Rebecca Smart, Jamie Bone,Catherine Gao, Suzanne Grondin, Noémie Duchesne, Nezariel Scott
Strategy :
Dan Cameron, Nicole Stanhope, Kat Kleon, Alyssa Buetikofer, Bryden McDonald, Wendy Doan, Rebecca Smart, Jamie Bone, Gillian Craig, Alison Still
Account services :
Caitlin Murphy, Noémie Duchesne, Andrea King, Santana Symeonides
Production :
Circle Productions, Beacon Street Studios, The Vanity, Track DDB