McDonald’s Canada is shaking up its Frequent Fryer Program this season
6/14/2024
Work
by
Cossette
McDonald’s Canada’s Frequent Fryer Program is bringing international flavours to Canada with new McShaker™Fries—a delicious twist on their World Famous Fries™.
For this year’s Frequent Fryer Program, we really wanted to bring internationally-inspired McDonald’s flavours to Canada. With our World Famous Fries available on so many menus globally, it was a no-brainer to design a campaign that shook up a fan favourite. We kicked off the first three weeks of the campaign with the Churros and Masala flavours, which were available strictly through the app during week one—marking Canada’s first digital-only launch—to give MyMcDonald’s Rewards users exclusive front-of-the-line access. And we just released our newest flavours, Ramen and Tzatziki.
Erica Juba, Director, Channel and Digital Strategy at McDonald’s Canada
In partnership with Cossette and Nexus Design Studio, McDonald’s Canada takes viewers well behind the scenes to a magical airport-inspired workshop where McShaker Fries are made. Full of quirky cogs, gears and flying gizmos, the journey brings the restaurant chain’s latest flavour innovations to life. In addition, OMD led the in media strategy and the creative development of the app experience was handled by TMS.
It was a lot of fun taking a short flight from reality to this whimsical world, imagining a place where all of these different McShaker flavours come together. The Frequent Fryer Program is such a versatile platform that it gives us licence to deliver messages in playful ways like this.
Jason Hill, Executive Creative Director at Cossette
This was a really enjoyable project because we were allowed to explore so much entertainment right from the initial pitch, which grew into the idea of designing a whole airport where McShaker Fries make their journey. “It was great being able to adapt normal airport stuff into something a bit more fantastical and silly. Every step of the way was about adding fun, not just to the way things looked, but how it all moved, too.
Felix Massie, Creative Direction for Nexus Design Studio
To create buzz around McShaker Fries and the MyMcDonald’s Rewards program on the McDonald’s app, McDonald’s Canada also launched the hunt for frycons—fry-inspired icons bearing unique codes that send fans on a Canada-wide scavenger hunt for a chance to win free McShaker Fries. Once found, frycons are added into a passport on the app. Both campaigns are available on TV, OLV, OOH, digital as well as paid and organic social.
Credits
McDonald’s Canada
Alyssa Buetikofer - Chief Marketing Officer
Erica Juba - Director, Marketing
Aryana Heit - Senior Manager, Marketing
Jess Maganja - Marketing Consultant
Cat Gao - Social Lead
Nez Scott - Social Specialist
Shae Talusan - Marketing Specialist
Creative
Jason Hill - Executive Creative Director
Andrew Chisholm - Executive Creative Director
Amy O’Neill - Creative Director
Mike Johnson - Creative Director
Cam Guest - Creative Director
Yana Vorontsov - Senior Art Director
Samantha Ramsay - Senior Copywriter
Zeina Samaha - Copywriter
Design
Jenna Anderson - Group Creative Director
Evan Kaminsky - Senior Designer
Brook Charlinski - Designer
Luisa Bojaca - Designer
Production
Cynthia Goulart - Producer
Mark Pan - Producer
Tiffany Ling - Director of Video Production, MCW
Sam Perrin - Animator
Cameron Cale - Producer
Christine Boachie - Content Creator
Mark Prole - Studio Producer
Sachin Makin - Print Producer
Gianna Blasutto - Senior Production Manager
Graham Washer - Studio Artist
Delivery
David Atkinson - Senior Project Manager
Evan Bowman - Junior Content Manager
Andrea King - Account Supervisor
Strategy
Dan Cameron - Group VP, Head of Strategy
Owen Garscadden - Senior Strategy Director
Niki Caulson - Senior Analyst
Haley Green - Strategist
Nishant Mendiratta - Analyst
Accounts
Bryden McDonald - VP, Managing Director
Wendy Doan - Group Business Director
Gillian Craig - Group Business Director
Tina Haessler - Group Business Director
Emily Stoneman - Business Director
Mike Harris - Business Director
Ashleigh Gomez - Account Supervisor
Ben Porter - Account Supervisor
Jess Zujko - Account Executive
Victoria Overes - Account Executive
Olivia Graham - Social Team Lead
Natalie Azoulay - Account Director
Laurence Veillette - Chef de Produit
Maude Tessier - Chargée de Produit
OMD
Logan Lindsay - Group Director of Strategy
Kenon Mak - Digital Director
Hannah Kuryllowicz - Strategy Supervisor
Aya Banat - Senior Strategist
Weber Shandwick
Milena D’agistino - Vice President
Jesica Mikkila - Director, Integrated Marketing
TMS
Stephanie Barbieri - Senior Account Director
Danielle Salazar - Account Executive
Nexus Design Studio
Creative Director: Felix Massie
Executive Producer: Lizzie Small, Anthony Austin
Producer: Derek Walsh
Head of CG: Florian Caspar
Studio CG Lead: Fabien Glasse
Art Director: Florent Porta
Storyboards: Felix Massie
Matte Painting: Signe Cold
Design: Andreea Tocilescu
Rigger: Nayla Nassar
3D Generalist: Carl Kenyon, Eder De Souza, Lucas De Miguel, Patrick Tomasini
3D Animator: Nayla Nassar, Alex Toufaili, Tom Lowe
VFX: Christian Hagbarth
Compositing Lead: Gareth Tredrea
Compositor: Ewelina Freur, Hugo Vietescaamano
Temporal Augmentation Engineer: Sacha Danjou
Head of Production: Rachel Moss
Head of Editing: Dave Slade
Editor: Andrea Zantiras
Creative Development: Delfina Maria
Creative Manager: Jade Duncan
PR & Marketing: Nancy Edmondson, Bruce Bigg, Alyaa Ridha
Production House: Impossible Studios
Director: Dan Thomas French, Impossible Studios
DP: Devin Karringten
Line Producer: Adrian Cheung
EP: Marco D'Angelo
Editing House: Nimiopere
Editor: Nick Yumul, Nimiopere
Asst Editor: Jack Considine
Offline Producer: Hannah Stone
Offline EP: Julie Axell (Crystal)
Colour & Online - Studio Feather
Colourist: Kevin Wu
Colour Assistant: Dima Zui Chu
Online Artist: Andrew Rolfe
Online Assistant: Riley Lindsay
VFX: Sean Douglas, Diego Dutra, Sergej Liamin, Mike Morley
3D/Motion Design: Karol Kisiel, Justin Wotherspoon, Mélanie Mena-Mena
Head of VFX: Colin Cunningham
Colour & Online EP: Emily Goldberg
Audio:
Oso Audio
Animation
Creative Director: Harry Knazan
EP: Lauren Dobbie
Sound Design: Leo Hicks
Live Action The Hunt
Creative Director: Harry Knazan
Voice Direction: Katie Corbridge
Producer: Jane Heath
Sound design: Leo Hicks
Music by Oso Audio