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Moi will be on everyone’s lips thanks to METRO and Cossette
The new campaign presents METRO’s new rewards program, now available in nearly 900 grocery stores and pharmacies across Quebec.
METRO, in collaboration with Cossette, launched its new Moi rewards program in its Metro, Super C, Brunet, and Première Moisson banners in Quebec and throughout the entire network of Jean Coutu pharmacies in Quebec, Ontario and New Brunswick. Thanks to Moi, consumers can now earn points in nearly 900 stores and instantly redeem them at checkout to save even more on their everyday essentials.
Moi, an evolution of the metro&moi program, now allows clients to take full advantage of the complementary nature of METRO’s network of food stores and pharmacies. For the launch, which marks a major milestone in the company’s overall digital strategy, METRO called upon Cossette to create an advertising campaign that lived up to the program’s ambitions.
La campagne met de l’avant les vedettes québécoises Louis Morissette, Ludivine Reding, Katherine Levac et Yanic Truesdale pour incarner la multiplicité, mais aussi la personnalisation du programme offert dans près de 900 points de vente à travers la province. Avec des messages déclinés à la télé, à la radio, en placements numériques et imprimés, et dans les médias sociaux, bientôt, le Québec en entier ne parlera plus que de Moi.
