A picture is worth 30,000 letters
To mark the 25th edition of Amnesty International’s Write for Rights campaign, we shed light on the true power of writing by illustrating the very moment when people who were unjustly imprisoned were freed, with the help of a simple typewriter.
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“The idea of recreating actual scenes of people being freed using the words that made it possible demonstrated the power of writing in a poignant way.”
—Philippe Leblanc, Art Director, Cossette
Credits
Client :
Amnistie internationale Canada francophone
Creative :
Anne-Claude Chénier, Alexandre Jutras, François-Julien Rainville, Philippe Leblanc
Strategy :
Michel-Alex Lessard
Account services :
Rachel Demers, Laurence Campeau
Production
Septième, James Cook