Fizzooka
The Mentos Fizzooka campaign was a “culture hijacking” mission designed to resurrect the brand for Gen Z. Instead of traditional ads, the campaign reimagined the iconic Mentos-cola reaction as a tactical, in-game tool—the Fizzooka—within Fortnite.
Credits
Client :
Perfetti Van Melle
Media strategy :
Luke Southern, Marissa Cristiano, Kyle Sergeant, Jackson Bergman
Activation :
Robert Nicks, Yash Malhan, Malvika Rai, Matt Wong, Divya Maheshwari