Rosé FM
Here’s how a simple rosé wine promotion turned into a brand experience by blurring the lines between content, media creativity and ad campaign.
Industries
Food, Public sectorTo kick off rosé season, the SAQ turned Rouge FM into…
Rosé FM!
A surprising makeover that turned heads.
This brainchild of our creative and media teams working in tandem saw the favourite radio station of moms everywhere completely tweak its brand for this campaign, changing its signature colour and the content of its flagship shows. This daring partnership between FM 107.3 and the SAQ was rolled out in OOH, on the radio and on digital platforms. Rouge FM and the SAQ proved to be a perfect pairing!
Credits
Client :
SAQ
Creative :
Anne-Claude Chénier, Anik Ouellet, Isabelle Giguère, Éléonore Hurtubise, François-Olivier Thibault, Catherine Rondeau, Juliette Bourbonnais, Léa Désourdy-Hamelin, Tristan Machard-Garceau, Valérie Bazinet, Chantal Lacombe, Patrick Duval, l’équipe de programmation et de marketing de Rouge FM
Strategy :
Rémi Charpentier, Nathan Pillot
Account services :
Simon Parent, Alexandra Zins, Justine Ouellet
Production :
Septième