Old Influencers
After months of pandemic messaging, Quebecers were getting tired of it, especially young people. So to encourage teens to continue respecting public health measures, the government created a lighthearted TikTok account, Reste Pépé, that featured a whole new kind of influencers—seniors.
Services
Content & influenceIndustries
Public sector
Credits
Client :
Gouvernement du Québec
Strategy :
Pauline Desprès, Andréanne Voyer
Creative :
Peter Ignazi, Louis-Philippe Tremblay, Marc Lessard, Annik Tremblay-Meunier
Account services :
Valérie Lapointe, Pierre-Antoine Lavoie
Production :
Cinélande, Post 430