Les producteurs d'œufs du Canada célèbrent le Nouvel An lunaire avec Eric Chong, gagnant de la première saison de MasterChef Canada.

Egg Farmers of Canada welcomed the Year of the Rat with a campaign featuring innovative twists on classic egg recipes developed by MasterChef Canada’s Eric Chong.

Egg Farmers of Canada worked with Koo Multicultural, a division of Cossette, on the campaign, which engages first and second-generation Chinese Canadians featuring Chong’s egg focused recipes. Each egg recipe embodies a fusion of cultures and tastes to create an easy meal for the whole family to enjoy. The campaign highlights food art that recreates the Chinese symbol for good fortune 福 or ‘fu’ - a standard Chinese greeting, using eggs to welcome good fortune in the new year. A website featuring recipes and nutritional information is available in English, traditional and simplified Chinese. 

The campaign builds on the strong connection between Egg Farmers of Canada’s consumer brand, Get Cracking® and Chinese Canadians. This connection dates back to 2016, building on popular food art based campaigns that highlight the role of eggs in people’s lives. These campaigns have included in-store promotion, print advertising, digital media and Wechat, the leading Chinese-language social media platform.