Eat the Code
To reach Quebec’s fast-growing developer community (an audience that’s hard to reach with traditional ads), McDonald’s chose to speak their language.
With Eat the Code, we turned a promotion into a coded challenge designed to live naturally in their world without breaking their focus.
Services
Advertising, Digital, MediaIndustries
Food
Credits
Client :
McDonald’s
Creative :
Anne-Claude Chénier, Alexandre Gadoua, Richard Rochette-Villeneuve, Alexandre Jutras, Nadine El-Whidi, Souléman Diallo, Sébastien Forget, Clément Ginon, Mehdi Sedira, Fany Thourain, Nicolas Baillargeon, Rosalie Lacroix, Jean-Louis Mainguy, Timothy Kotzerke, Zeina Samaha
Strategy :
Chris Bergeron, Antoine Cormier, Cleo Tellier, Farah Chaou, Hayley Green, Niki Coulson
Account services :
Maria-Laura Laubenthal, Tess Wong, Natalie Azoulay
Production :
Septième