Happy opening
Not all restaurant openings are made equal. Some fly under the radar while others are a grand affair. Here’s how McDonald’s transformed an expansion strategy into a thousand local celebrations, thanks to a powerful creative idea and a toolkit made available to all franchisees across Canada.
Industries
Food
“With the help of a trampoline, a high-speed camera that shoots 30 FPS, and hundreds of tests involving countless pieces of brightly coloured confetti, we developed a tool kit that can be adapted to any celebration, in any language.”
Alexandre Jutras
Creative Director, craft et production, Cossette
The grand opening of a new McDonald’s is worth celebrating.
Credits
Client :
McDonald’s
Creative :
Anne-Claude Chénier, Alexandre Gadoua, Alexandre Jutras, Cédric Audet, François-Julien Rainville, Philippe Leblanc
Account services :
Natalie Azoulay, Maria-Laura Laubenthal
Production :
Septième, Consulat