The Showdown

Auston Matthews and Connor McDavid. McDonald’s and hockey. Some matchups are simply legendary. And with one of hockey’s most important competitions, the 4 Nations Face-Off, just around the corner, we decided to tap into that rivalry and pit these two star players in an epic duel, the McDonald’s Showdown.

Services

Content & influence, Advertising

Industries

Food

1/8/2025 Work

McDonald's Canada Ignites Hockey Fandom with Iconic ‘Showdown’ Comeback

4/2/2024 Work

McDonald’s Canada introduces the Menu Song Remix

2/27/2026 News

Cossette Appoints Bryden McDonald as Senior Vice-President and General Manager of its Toronto Office

Credits

Client :

McDonald’s

Creative :

Bryden McDonald, Driscoll Reid, Andrew Chisholm, Jason Hill, Darya Klymenko, Matt Moore, Cam Guest, Zeina Samaha, Ben Bousada, Jenna Anderson, Luisa Bojaca, Brook Scott, Angel Chun, Brendon Samuel, Panny Charoensuk, Lilly Nesbitt, Hayley Green, Alex Gadoua, Marc-André Vigneault, Étienne LeBourdais, Philippe Brassard, François Hiron, Simon Provencher-Girard, Farah Chaou,

Strategy :

Antoine Cormier, Dan Cameron, Nicole Stanhope, Nicole (Nico) Vasarevic, Matt Nolson, Carly Syme, Wendy Doan, Emily Stoneman, Mike Harris, Santana Symeonides, Ashleigh Gomez, Annaig Perramant, Madison LeBlanc, Jess Zujko, Olivia Graham

Account services :

Natalie Azoulay, Maria-Laura Laubenthal,

Production :

Circle Productions, Nimiopere, Beacon Street Studios, Royal Muster, Feather, Septième