''Liseuse de bonne facture''

Amid rising grocery prices that outpace global inflation, where making every dollar count is of the utmost importance, Super C seized the opportunity to solidify its position as the ultimate savings destination. To prove Super C is the undisputed leader in value-for-money, the brand fearlessly launched a series showcasing its own grocery bills, demonstrating unbeatable prices to shoppers.

Industries

Food, Retail
Super C liseuse 1 gauche
Super C liseuse 3 cover v2

Credits

Client :
Super C
Creative :
Anne-Claude Chénier, Geneviève Duquette, Kelly St-Pierre, Juliette Bourbonnais, Étienne Chayer
Strategy :
François-Olivier Thibault, Catherine Rondeau
Account services :
Alexandra Zins, Justine Ouellet
Production :
Laurence Houle, Mégan Brouillard