Articles & Latest News

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Cheerios Celebrates Olympic and Paralympic Dreams

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Claudia
by Claudia Labelle
Thumbnail Josh Tucker

Cossette Bolsters Atlantic Growth Strategy with Appointment of Josh Tucker as Vice President, Business Lead in Halifax

8/31/2026
News
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Born all over the world: why multicultural marketing is how you win in Canada

8/20/2026
Perspectives
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Amoryn — Off-Brief

8/6/2026
Portraits
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Cossette and Hostess Launch ‘Craze’ with a Record-Breaking Skydive

8/5/2026
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THUMBNAIL

Loved here, a stranger there: how brands expand across Canada

8/4/2026
Perspectives
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Plus Company Appoints Alice de Vries as VP, Marketing and Communications to Lead Its Go-to-Market

7/28/2026
News
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Walks of Pride: The Courage to Exist in Public Space

7/22/2026
Work
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The Princess Margaret Cancer Foundation Partners with Cossette to Launch New “Payday For Life” Lottery

7/14/2026
Work
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National leadership is built on local trust

7/9/2026
News
Mcdo

McDonald’s and Cossette Tip Their Hat to Alberta Ranchers This Stampede Season

7/3/2026
Work
Bryden McDonald

Craft is how you build a legacy

7/2/2026
Perspectives
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Cossette and Amnesty International Challenge Immigration Myths with “Change Your Perspective”

6/22/2026
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VIA Rail Connects Montreal Fans to Baseball

5/25/2026
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“Made in Canada”: BDC Leads the Charge for Homegrown Defence in New Campaign by Cossette

5/20/2026
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Louis D Couleurs

From moments to momentum: The enduring power of building your legacy

5/19/2026
Perspectives
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Intact Assurance et Cossette nous plongent dans un film d'action

5/19/2026
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Cossette Launches Reality TV–Inspired Campaign for Tourisme Montréal

5/5/2026
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Cossette and HydroSolution Make Comfort a Family Affair

4/21/2026
Work
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Alive By Design

3/18/2026
Perspectives
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Cheerios Celebrates Olympic and Paralympic Dreams

3/11/2026
Work
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Mylène — Off-Brief

3/10/2026
Portraits
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Thorns Out: Why Women’s Sport is Blooming

3/4/2026
Perspectives
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The Agents' Multiverse: Quantum-Style AI Agents in Parallel Worlds

3/3/2026
Perspectives
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Cossette Appoints Bryden McDonald as Senior Vice-President and General Manager of its Toronto Office

2/27/2026
News
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Florian — Off-Brief

2/25/2026
Portraits
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The Evolution of Agencies: Transforming with Humanity

2/24/2026
Perspectives
Butterfly

Combating Transphobia with “The Butterfly Effect”

2/20/2026
Work
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Creativity, AI, Intuition, and the Future of our Craft

2/19/2026
Perspectives
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Get Moving with BRP

2/6/2026
Work
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Justine — Off-Brief

2/4/2026
Portraits
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HydroSolution Offers More Than Just Water Heaters

2/4/2026
Work
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Leaving a Mark with Intact Insurance

2/3/2026
Work
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Curling Canada’s 'Earn the Maple Leaf' Brings Olympic Dreams to Life

1/30/2026
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Naître et grandir and Cossette debunk the myth of the "perfect parent" with La couche de trop

1/29/2026
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Putting the Fun Back in Value with “It’s Not Just Value, It’s McValue”

1/19/2026
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Bringing back “vous” in the grocery store: Metro sets the table for 2026

1/1/2026
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My Cuvée 2025: A Personalized Retrospective Designed for SAQ Customers

12/19/2025
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Tuile

Google Pixel, TELUS and Cossette Introduce a Breakthrough in AI-Generated Brand Storytelling

12/18/2025
Work
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Cossette Bolsters Creative Leadership in the West with the Appointment of Jordon Lawson

12/11/2025
News
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Cossette and the Fondation des jeunes de la DPJ join forces to shed light on child neglect

12/9/2025
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Long Live Little Brats

12/4/2025
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Cossette and Amnesty International Show the Power of Words with “Write for Rights”

11/27/2025
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CNESST and Cossette Raise Their Voices for Psychological Health—and Call for Action

11/11/2025
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AMF and Cossette Turn Financial Awareness into a Catchy Tune

11/6/2025
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Two brands. Four agencies. One poutine that’s a breakout hit.

11/4/2025
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Aoy 2023

Cossette Takes the Podium at Strategy's 2025 Agency of the Year

10/30/2025
Awards
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“You’re the Chef!”: Les porcs du Québec and Cossette Are Back in the Kitchen

10/23/2025
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Certified Service Hits the Ice

10/9/2025
News
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Metro and Cossette Take Shoppers Behind the Scenes of Freshness

10/8/2025
Work
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Vachon’s Lady Fingers Make a Bold, Playful Comeback

10/1/2025
Work
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BDC and Cossette Set Canada’s Entrepreneurial Machine in Motion

9/25/2025
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Can Am 3 Wheel

Can-Am Embraces the Thrill of Reinvention After 60

9/17/2025
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Whites

McDonald’s Canada Marks 30 Years of the McFlurry with a Handcrafted Tribute to Its East Coast Origins

8/25/2025
Work
Websitescale AI

Cossette Develops AI-Powered Knowledge Management Platform with Funding from Scale AI

7/30/2025
News
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McDonald’s Taps Global Menu Favourites to Drive Craveability in Canada

6/24/2025
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Sea-Doo celebrates personal connections to water through mural art

6/23/2025
Work
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Nancy Choquette Brings Her Retro Moves to Inspire Gen Z

6/9/2025
Work
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Why Google Gemini Is Emerging as a Go-To Tool for Millennial Parents

6/3/2025
Work
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MHI Foundation: A Bold New Identity and Website

6/2/2025
Work
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BDC Selects Cossette to Support its Brand, Integrated Marketing and Media Strategy

5/20/2025
News
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Rouge FM Becomes Rosé FM, Thanks to the SAQ

5/15/2025
Work
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Tourisme Montréal Selects Cossette as Its Lead Marketing Communications Agency

5/13/2025
News
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Dial Back to the 90s: Vachon Rosettes Are Here

5/12/2025
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Cossette and POM Drop a Tasty Remix with the World’s First “Tortilla Vinyl”

5/7/2025
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Coast Capital Helps Canadians “Get Unstuck” from Financial Frustration

5/1/2025
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Cossette Expands Leadership Team in Toronto with the Appointments of Becca Lucas Lord and Trent Thompson

3/11/2025
News
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Breaking the Mold in Motorcycling with Can-Am’s Electric Revolution

3/6/2025
Work
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Oatmeal Crisp Returns with Three Unique Perspectives on a Chaotic Family Morning

2/28/2025
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Experience the Vibrant Energy of the Quartier des Spectacles—Now Online!

2/26/2025
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Jean Hugo Filion Appointed General Manager in Montreal with a Bolstered Leadership Team

2/25/2025
News
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RMH BC & Yukon Partners with Cossette for the First-Ever Pillow Fort Fundraiser

2/13/2025
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Egale Canada reveals dementia injustices faced by 2SLGBTQI people

2/7/2025
Work
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McDonald's Canada Ignites Hockey Fandom with Iconic ‘Showdown’ Comeback

1/8/2025
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Quebec Pork Steals the Show at the Bye Bye

1/1/2025
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Metro Wishes You Good Luck with Your Resolutions

1/1/2025
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Air Canada Brings La Guerre des tuques to the Beach

1/1/2025
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McDonald’s Joins the Party at the Bye Bye

1/1/2025
Work
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Walmart Canada Delivers Holiday Cheer with 'Holiday Helpers'

12/18/2024
Work
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BCLC Partners with Cossette and Visionnaire on New Creative and Marketing Initiatives

12/9/2024
News
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Amnesty International Changes Lives with One Letter

12/5/2024
Work
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Karine Courtemanche Named Media Leader of the Year

11/28/2024
Awards
News
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VIA Rail: New trains. New era.

11/21/2024
Work
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RONA chooses Cossette Media as its lead media agency

11/20/2024
News
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The 'Pixel In The Clutch' marketing campaign returns to showcase Google's Pixel 9.

11/18/2024
Work
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Juraj in Audition with Simon. And McDonald’s.

11/14/2024
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A Well-Crafted Campaign for the CNESST

11/12/2024
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The Montreal Roses: Women’s soccer shows its thorns

10/21/2024
Work
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Certified Service: When you vehicle’s good to go, you’re good to go

10/17/2024
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No dumb questions about Énergir (or almost)

10/9/2024
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BDC in tune with entrepreneurs

10/8/2024
Work
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Spotted at Super C: When celebrities browse the aisles

10/3/2024
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With Québec pork, you’re the chef!

10/1/2024
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Mr. Woodson shows us that wood is more than just wood

9/25/2024
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Montellier clarifies its name

9/19/2024
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GCI’s new creative platform celebrates Alaskans’s perseverance

9/19/2024
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Turning hate into love with #TheUpcycledMarch

8/28/2024
Work
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Find your water: Sea-Doo reinvents nautical adventures

8/26/2024
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Cossette chosen by Hydro-Québec as a trusted partner for integrated communication and marketing projects

8/21/2024
News
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McDonald’s Canada is in recruiting mode with “Find your Fryternity”

8/7/2024
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MTL.ORG is taking the playground to the next level

7/18/2024
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McDonald’s Canada paints the town gold at the Calgary Stampede with mural artistry celebrating Canadian farmers

7/12/2024
Work
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Sweet diplomacy: Canadian brand Coffee Crisp surprises Americans with cross-border vending machine

7/11/2024
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Reinvent poutine? McDonald’s did that

7/4/2024
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McDonald’s is always around the corner

7/4/2024
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In summer mode at the SAQ

6/20/2024
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McDonald’s Canada is shaking up its Frequent Fryer Program this season

6/14/2024
Work
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Nobody knows that VIA Rail has new trains

6/12/2024
Work
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McDonald’s Canada is launching Eat the Code

6/6/2024
Work
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Air Canada brings you the soundtrack to your next European vacation

5/10/2024
Work
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30 Years of Walmart Canada: A milestone celebration

5/2/2024
Work
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Simons presents Style Is Calling, a campaign aimed at style-curious Canadians

4/23/2024
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Bon Matin and Cossette ignite the debate about a common Quebec greeting

4/11/2024
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Vachon pranks the biggest Croquettes fans

4/9/2024
Work
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Cossette launches the Protein Made Easy campaign for Yoplait Source

4/8/2024
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Taking over radio stations for April Fools’ with The Children’s

4/4/2024
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McDonald’s Canada introduces the Menu Song Remix

4/2/2024
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Golden mornings with McCafé

3/27/2024
Work
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McDonald’s gets festive

2/28/2024
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Curling Canada launches A Stone’s Throw from Victory campaign

2/22/2024
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McCafé® has a fresh new look with the same great taste

2/20/2024
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Stocking up on freshness at Metro

1/25/2024
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Walmart Canada introduces new Bring the Holidays Home campaign

12/7/2023
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News flash: Santa is a foodie

11/23/2023
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Cole Caufield, Claude Legault and McPlayer: a winning Trio for McDonald’s and Cossette

11/22/2023
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Ronald McDonald House launches new RMH United campaign

11/7/2023
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Wood: A resource that’s part of our everyday lives

11/7/2023
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Google Canada teams up with the Raptors for new Google Pixel 8 campaign

10/30/2023
Work
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Shopping at Super C: It really is super

10/26/2023
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Cossette contributes to the creation of the new corporate identity of SNC-Lavalin: AtkinsRéalis

10/26/2023
Work
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Vachon Travels Back In Time

9/19/2023
Work
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Indigo rebrands its iconic plum+ program

9/15/2023
Work
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McDonald’s Canada expands its road trip-themed campaign nationally

8/24/2023
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McDonald’s Canada invites vacationers to take a well-deserved break on their way from point A to point B

8/14/2023
Work
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Chevrolet and Cossette invite festival goers at Osheaga to “charge their feet”

8/7/2023
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New partnership with the LCBO

7/23/2023
Work
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Summer showcase of iconic foods, courtesy of Metro and Cossette

7/11/2023
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Celebrating Cossette’s 50th anniversary with Claude Lessard

6/23/2023
News
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McDonald’s Canada launches new Frequent Fryer Program

6/21/2023
Work
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Cossette appoints Louis-Philippe Mathieu as Vice President, Digital Strategy and Technology

6/19/2023
News
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Google Canada teams up again with Simu Liu in the latest Pixel campaign

6/16/2023
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McDonald's Canada highlights everyday valuable moments with a new Value platform

6/15/2023
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A little bit of Quebec everywhere in the world with Air Canada

6/12/2023
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Playland wants you to prepare for a screaming-good summer

6/8/2023
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Moi will be on everyone’s lips thanks to METRO and Cossette

5/30/2023
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M&M Food Market shows Canadians there’s no restaurant like home

5/25/2023
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The Québec tourism industry invites travelers to “summer all out”

5/15/2023
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Indigo celebrates Mom as the original influencer

5/11/2023
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Vachon is celebrating its 100th anniversary

5/11/2023
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Mélanie Dunn at the Canadian Club of Montreal

4/18/2023
News
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Forevergreen gets rid of weeds for you

4/11/2023
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RECYC-QUÉBEC : residual materials are reaching new heights

4/3/2023
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Making waves with agile production model for Sea-Doo in Europe

3/23/2023
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TELUS introduces a more simplified home entertainment experience

3/23/2023
Work
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McDonald’s Canada welcomes the official Chicken Big Mac

3/17/2023
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ANEB warns against trapping behaviours

3/1/2023
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McDonald’s Canada teams up with Toronto Raptor Pascal Siakam

2/14/2023
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Vibes from Down South

2/3/2023
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Vachon orchestrates the heist of the century

1/26/2023
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Jean Perron and Metro serve up homegrown expressions during Bye Bye 2022

1/1/2023
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Cossette and Amnesty international shine a light once again on the Write for Rights campaign

12/13/2022
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Two little brats for life

12/8/2022
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“Food is life”, Metro’s new brand platform

12/1/2022
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Cole Caufield and the Spicy McChicken® are red-hot

11/8/2022
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Cossette wins gold at IPA Effectiveness Awards for its work with SickKids VS

10/17/2022
Awards
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BDC: Here to support the ambitions of Canadian entrepreneurs

10/17/2022
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Relief depicts the daily reality of people living with anxiety in Louise’s Diary

10/14/2022
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SickKids Foundation Launches New “House of Legends” Campaign

10/11/2022
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Élections Québec wants to reverse the trend

9/8/2022
Work
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Indigo inspires customers to live life, on purpose

9/5/2022
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Boréale is getting into the seltzer game

8/23/2022
Work
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Happy Moving Day Quebec!

7/1/2022
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Waking up on the right side of the bed is easy with McDonald’s Canada

6/30/2022
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Patrick Huard and Intact Insurance are looking out for you

6/22/2022
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Loto-Québec Casinos remind you: We’re all play

6/20/2022
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JuridiQC eases the pressure caused by a loss of autonomy

6/6/2022
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Metro, first to kick off the summer

5/30/2022
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Gadoua celebrates all things moelleux

5/25/2022
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New TELUS Campaign Shows Not All ISPs are Created Equal

5/24/2022
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Cossette Named AOR for Indigo Books and Music

5/17/2022
News
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The SAQ extends a lighthearted invitation to discovery

5/5/2022
Work
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duBreton invites people to eat with conviction

4/28/2022
Work
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Supporting the World Anti-Doping Agency

4/27/2022
Work
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Video games—a springboard to a promising career?

4/12/2022
Work
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Cossette welcomes Vanessa Cherenfant and promotes Jean Hugo Filion

4/11/2022
News
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Four love stories to promote travel in Québec

4/5/2022
Work
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Introducing Magic Circle Workshop, our Internal Production Arm

3/22/2022
News
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Vachon helps Quebecers get a better night’s sleep

3/21/2022
Work
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Super C launch a tail-wagger of a campaign for the Mira Foundation

3/14/2022
Work
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TurboTax Encourages Canadians to Take a Much-Needed Tax Break

2/22/2022
Work
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Loto-Québec and Cossette unveil a new brand identity for Mise-o-jeu+

2/9/2022
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Children’s Health Coalition Tells Parents to Do Their Homework

2/9/2022
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The MHIF invites you to see with the eyes of the heart

1/11/2022
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METRO inc. is wishing you a 2022 that’s back to basics

1/1/2022
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Amnesty International: Writing lights a way out

12/10/2021
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Alyssa Huggins Rejoins Cossette as SVP, General Manager

12/8/2021
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New SickKids Holiday Campaign Celebrates the Brave

11/30/2021
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Cossette delivers a new awareness campaign for the CNESST

11/29/2021
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Cossette appoints Anne-Claude Chénier as Executive Creative Director

11/23/2021
News
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The SAQ taps Cossette as its lead marketing communications agency

11/15/2021
News
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WW International Names Cossette its new Creative Agency of Record in Canada

11/9/2021
News
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The RTC—driven by 50 years of progress

11/8/2021
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McDonald's Canada celebrates grand moments in a grand way

11/1/2021
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Vachon invites Québecers to bite into joy on the brand new Vachon Market

10/28/2021
Work
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Cossette names new CSO in Toronto and elevates brand experience leader

10/22/2021
News
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McDonald’s Canada Creates Memorable Musical Ode to “Fry Thieves” Everywhere

10/22/2021
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nabs has a special message for the ad industry on World Mental Health Day

10/6/2021
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Université de Montréal launches “An icon for the world”

9/29/2021
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Book your Comeback with VIA Rail

9/16/2021
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Femmessor becomes Evol

9/15/2021
Work
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A Summertime Campaign for McDonald’s Canada

8/12/2021
Work
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SickKids Foundation overhauls their lottery program

7/29/2021
Work
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Google and Douglas Coupland Meet at the Intersection of AI and Creativity

7/26/2021
Work
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Mental health organization Revivre becomes Relief

6/17/2021
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Canadian Coffee Roaster Lord & Lady Gets a Fresh Rebrand

5/27/2021
Work
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New SickKids Mother's Day campaign co-written by 10 real-life SickKids moms

4/20/2021
Work
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Reimagining our employee and client experience in partnership with WeWork

3/30/2021
News
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Cossette Strengthens its Strategy Team with Global Hires

2/11/2021
News
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BRP names Cossette as its Global Creative Agency of Record

2/3/2021
News
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New work helps Québec-based pork producer duBreton with expansion plans

12/17/2020
Work
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Cossette appoints Stacey Masson as VP, Marketing and Communications

11/23/2020
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Walmart Teddy Returns in New Heartfelt Holiday Campaign for Walmart Canada

11/5/2020
Work
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Coming Out Loud: Three Canadians Come Out in the Boldest Way Possible

10/2/2020
Work
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Cossette banks on its culture and creativity

9/24/2020
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A new brand and digital platform for Alloprof

8/22/2020
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Canadian production experts create interactive resource for global industry

8/21/2020
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Reitmans celebrates diversity

8/17/2020
Work
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Pizza Pops sends fans on an adventure to the far reaches of the internet in latest campaign

6/30/2020
Work
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For responsible media practices

5/14/2020
Perspectives
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Curling Canada Encourages Canadians to Keep Curling—At Home.

4/16/2020
Work
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All against one. All against COVID-19.

4/16/2020
Work
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Not business as usual: Walmart Canada sends message of support

4/9/2020
Work
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Cossette welcomes a new digital creative director

3/9/2020
News
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Cossette invests in people-first leadership with new VP Business Lead

2/26/2020
News
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Egg Farmers of Canada celebrates Lunar New Year with season one winner of MasterChef Canada Eric Chong

2/14/2020
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The Great Big Mac® Debate is Back

1/15/2020
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#Bye Bye 2019: The SAQ’s “truth” labels take centre stage

1/6/2020
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Garde-Manger Pour Tous gives new meaning to holiday classics

12/9/2019
Work
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Lancement de la campagne Écrire ça libère d’Amnistie internationale

12/6/2019
Work
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nabs punks award show to raise awareness about mental health

11/15/2019
Work
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Which is THE best Vachon snack cake?

11/12/2019
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Curling Canada gets up close and personal in its latest campaign

10/27/2019
Work
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Cossette names Daniel Shearer President, Ontario and West, and Louis Duchesne President, Quebec and East

10/12/2019
News
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Cossette invests in its strategic breadth and depth with three new VPs

9/30/2019
News
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Exceldor makes your life easier with its new pre-cut chicken

9/30/2019
Work
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Making inspired choices doesn’t have to be complex thanks to SAQ Inspire

9/22/2019
Work
Singe

Loto-Québec dévoile son tout premier billet à gratter et à texter

9/20/2019
Work
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Public Mobile launches new visual identity and people first campaign

9/10/2019
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The world opens up with Liberté’s taste odyssey

8/29/2019
Work
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Jetlines calls out the lack of airline competition with first-ever protest in the sky

7/26/2019
Work
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Pizza Pops made a film for weirdos by weirdos to celebrate weirdness

7/10/2019
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McDonald’s leverages Snapchat for national launch of McDelivery

6/20/2019
Work
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A new VP, client lead and citizen of the world

6/12/2019
News
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12 Clios for SickKids and Ovation

6/12/2019
Awards
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When you giggle, you give to the Dr. Clown Foundation!

5/28/2019
Work
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Don’t eat Takis Blue Flame

5/18/2019
Work
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McDonald’s and Cossette celebrate Nugget Life with launch of Nuggetiquette Weekly

5/9/2019
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The Royal Canadian Mint Launches Equality Dollar with a short film by Cossette

5/6/2019
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McDonald’s Canada launches innovative campaign to hire friends together

4/17/2019
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McDonald’s releases limited-edition McNuggets package just in time for NBA playoffs

4/11/2019
Work
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Cossette hires Creative Director of Design in Vancouver

4/3/2019
News
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A web series showcasing Québec to the world

3/26/2019
Work
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Kabam launches new branding with new AOR Cossette

2/1/2019
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SickKids wins the #10YearChallenge

1/25/2019
Work
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Cossette staff rallies partners and community to support Toronto’s newest 24-Hour Respite Site for people experiencing homelessness

1/24/2019
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Shahla Lalani returns to Cossette as VP, Business Lead

1/11/2019
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New BDC Web series showcases inspiring entrepreneur stories

11/16/2018
Work
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Walmart Canada announces Cossette as new advertising AOR

11/12/2018
News
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Habs’ Jonathan Drouin named 2018 McPlayer

11/5/2018
Work
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Trick and treat with the Montreal Children’s Hospital Foundation

11/5/2018
Work
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Iceland takes a seat at the table with new Liberté Skyr

10/4/2018
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SickKids issues a powerful call-to-arms in its latest campaign

10/1/2018
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Brent Burns hits the right note in CCM Hockey spot

9/28/2018
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The Québec City region unveils its new tourism brand

9/25/2018
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Élections Québec and Cossette will do anything to get you to vote

9/19/2018
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Renew your love of travel with VIA Rail’s new brand platform

9/17/2018
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McDonald’s wants to know what your Nuggetiquette is

8/23/2018
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Yukon’s Midnight Sun Shines Bright in Vancouver

7/12/2018
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Cossette and McDonald’s Follow the Arches All the Way to a Cannes Grand Prix

6/19/2018
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Ronald McDonald House BC & Yukon and Cossette Show Us How Far it Feels When You’re Separated From Your Sick Child

5/14/2018
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Children of the Street Society and Cossette Partner to Build Awareness Around Sexual Abuse Amongst Teens

4/5/2018
Work
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Katie Ainsworth Joins Cossette as Executive Creative Director

3/14/2018
News
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Cossette and McDonald's deconstruct the iconic Golden Arches to direct people to the nearest restaurant

2/13/2018
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Peter Ignazi and Carlos Moreno promoted to Global Chief Creative Officers

2/1/2018
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Cossette named Agency of the Year for the second year in a row

11/10/2017
Awards
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No half measures this November 5

11/1/2017
Work
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McCafé Launches ‘Employee Commentary’ to Celebrate TIFF

9/5/2017
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A series of new hires within Cossette’s content team

8/22/2017
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Vachon selects Cossette to relaunch its brand

8/16/2017
News
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Cossette Wins Two Gold and a Silver at the 2017 ICE Awards

6/30/2017
Awards
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PFLAG Canada Launches New Brand Identity

6/26/2017
Work
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##Cossette Wins Big at the 2017 Marketing Awards

6/13/2017
Awards
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SickKids VS: DadStrong Supports The “Night Shift”

6/7/2017
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Banff Centre for Arts and Creativity Launches “Things You Can’t Unthink” Brand Platform

4/11/2017
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Promotions at Cossette

3/28/2017
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‘Get The Monkey Off Your Back’ With The New OSAP

3/22/2017
Work
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Intact Insurance’s biggest fan is back!

2/28/2017
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Ronald McDonald House BC & Yukon Simultaneously Launch 73 Individual Crowdfunding Projects.

2/8/2017
Work
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Cossette Chicago Hires Adam Friedman to Lead Strategy

1/23/2017
News