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Royal Canadian Mint: Behind the Scenes

The Royal Canadian Mint and Cossette recently launched a campaign to introduce the new 2014 two-dollar coin, “Wait for me, Daddy”. This commemorative coin marks the 75th anniversary of the war effort and mobilization of soldiers and civilians during World War II. “Wait for me, Daddy” refers to the legendary photo taken on October 1, […]

By Cossette in Agency Perspective, Brand Activation, Digital Production, Integrated Creativity