to think

The Find: Why Hyperlapse Will be a Hyper-Flop

By Kevin McHugh, Strategist This week, the Instagram team released a new stand-alone app called Hyperlapse. The app records stabilized video, which is most often used to create timelapses or for cinematic effect. You can check out the intro video here. Before I explain my point let me clarify: the algorithm behind Hyperlapse is genius. Instead of using power-hungry software […]

By Cossette in Agency Perspective, Apps and Digital Platforms, Mobile Marketing, Social Media, Technology, The Find