Articles & Latest News

Cheerios x Cossette Header 2 560 x 1 440

Cheerios Celebrates Olympic and Paralympic Dreams

Read more
Claudia
by Claudia Labelle
3 Tourisme MTL x Cossette Header 1200x1200px EN

Cossette Launches Reality TV–Inspired Campaign for Tourisme Montréal

5/5/2026
Work
C Cossette x Hydro Solution Image den tete 1080x1350

Cossette and HydroSolution Make Comfort a Family Affair

4/21/2026
Work
Louis 02 copy

Alive By Design

3/18/2026
Perspectives
Cheerios thumbnail

Cheerios Celebrates Olympic and Paralympic Dreams

3/11/2026
Work
Mylene 01

Mylène — Off-Brief

3/10/2026
Portraits
Cossette x GRDN x Les Roses Image d en tete

Thorns Out: Why Women’s Sport is Blooming

3/4/2026
Perspectives
Multiverse thumbnail

The Agents' Multiverse: Quantum-Style AI Agents in Parallel Worlds

3/3/2026
Perspectives
Bryden thumbnail

Cossette Appoints Bryden McDonald as Senior Vice-President and General Manager of its Toronto Office

2/27/2026
News
Florian1

Florian — Off-Brief

2/25/2026
Portraits
Bannieres web mains 15

The Evolution of Agencies: Transforming with Humanity

2/24/2026
Perspectives
Butterfly

Combating Transphobia with “The Butterfly Effect”

2/20/2026
Work
Bannieres web 11

Creativity, AI, Intuition, and the Future of our Craft

2/19/2026
Perspectives
Brp thumbnail

Get Moving with BRP

2/6/2026
Work
Justine colo

Justine — Off-Brief

2/4/2026
Portraits
Hydro Solution2025 2560x1440

HydroSolution Offers More Than Just Water Heaters

2/4/2026
Work
Leaveyourmakr

Leaving a Mark with Intact Insurance

2/3/2026
Work
Thumbnail curling

Curling Canada’s 'Earn the Maple Leaf' Brings Olympic Dreams to Life

1/30/2026
Work
1 a Naitre et grandir x Cossette Image den tete 2560x1440

Naître et grandir and Cossette debunk the myth of the "perfect parent" with La couche de trop

1/29/2026
Work
3 2560x1440 Mc Value

Putting the Fun Back in Value with “It’s Not Just Value, It’s McValue”

1/19/2026
Work
Screenshot 2026 02 12 at 1 33 47 PM

Bringing back “vous” in the grocery store: Metro sets the table for 2026

1/1/2026
Work
Cuvee thumbnail

My Cuvée 2025: A Personalized Retrospective Designed for SAQ Customers

12/19/2025
Work
Tuile

Google Pixel, TELUS and Cossette Introduce a Breakthrough in AI-Generated Brand Storytelling

12/18/2025
Work
Bannieres web echecs 09

The GEO Era: The New Battleground for Canadian and Québec Brand Visibility

12/18/2025
Perspectives
Jordon Lawson Color

Cossette Bolsters Creative Leadership in the West with the Appointment of Jordon Lawson

12/11/2025
News
Capture decran le 2026 03 17 a 14 15 05

Long Live Little Brats

12/4/2025
Work
1 c AMNISTIE x COSSETTE Image den tete 1080x1350

Cossette and Amnesty International Show the Power of Words with “Write for Rights”

11/27/2025
Work
AMF thumbnail

AMF and Cossette Turn Financial Awareness into a Catchy Tune

11/6/2025
Work
1 Mc Donalds Canada x Cossette Mc Player Header 2560x1440

Two brands. Four agencies. One poutine that’s a breakout hit.

11/4/2025
Work
Aoy 2023

Cossette Takes the Podium at Strategy's 2025 Agency of the Year

10/30/2025
Awards
1 d EPQ x Cossette Image den tete 1080x1350

“You’re the Chef!”: Les porcs du Québec and Cossette Are Back in the Kitchen

10/23/2025
Work
1 Service Certifie x Cossette Image den tete 2 560 x 1 440 1 2026 01 30 204625 mnak

Certified Service Hits the Ice

10/9/2025
News
1 b Metro x Cossette Image den tete 1200 x 1200

Metro and Cossette Take Shoppers Behind the Scenes of Freshness

10/8/2025
Work
Capture decran le 2026 03 17 a 14 40 57

Vachon’s Lady Fingers Make a Bold, Playful Comeback

10/1/2025
Work
Hero Image - BDC

BDC and Cossette Set Canada’s Entrepreneurial Machine in Motion

9/25/2025
Work
Can Am 3 Wheel

Can-Am Embraces the Thrill of Reinvention After 60

9/17/2025
Work
Whites

McDonald’s Canada Marks 30 Years of the McFlurry with a Handcrafted Tribute to Its East Coast Origins

8/25/2025
Work
Websitescale AI

Cossette Develops AI-Powered Knowledge Management Platform with Funding from Scale AI

7/30/2025
News
Mcdo cravability thumbnail

McDonald’s Taps Global Menu Favourites to Drive Craveability in Canada

6/24/2025
Work
1 Sea Doo x Cossette

Sea-Doo celebrates personal connections to water through mural art

6/23/2025
Work
0a Cossette x La Lancee M361 Header Image 2650x1440

Nancy Choquette Brings Her Retro Moves to Inspire Gen Z

6/9/2025
Work
Google gemini thumbnail

Why Google Gemini Is Emerging as a Go-To Tool for Millennial Parents

6/3/2025
Work
Capture decran le 2026 03 17 a 14 51 51

MHI Foundation: A Bold New Identity and Website

6/2/2025
Work
1c Cossette x BDC Thumbnail 1200x1200

BDC Selects Cossette to Support its Brand, Integrated Marketing and Media Strategy

5/20/2025
News
Hero

Rouge FM Becomes Rosé FM, Thanks to the SAQ

5/15/2025
Work
Capture decran le 2026 04 29 a 16 34 09

Tourisme Montréal Selects Cossette as Its Lead Marketing Communications Agency

5/13/2025
News
2 Cossette x Vachon Rosettes Thumbnail 1

Dial Back to the 90s: Vachon Rosettes Are Here

5/12/2025
Work
2 POM x Cossette 45 tours tilla

Cossette and POM Drop a Tasty Remix with the World’s First “Tortilla Vinyl”

5/7/2025
Work
Get Unstuck Sanstexte

Coast Capital Helps Canadians “Get Unstuck” from Financial Frustration

5/1/2025
Work
Trent Thompson 3

Cossette Expands Leadership Team in Toronto with the Appointments of Becca Lucas Lord and Trent Thompson

3/11/2025
News
Screenshot 2026 04 08 at 6 24 33 PM

Breaking the Mold in Motorcycling with Can-Am’s Electric Revolution

3/6/2025
Work
0b Oatmeal Crisp Thumbnail

Oatmeal Crisp Returns with Three Unique Perspectives on a Chaotic Family Morning

2/28/2025
Work
Quarteir des Spectacles (1)

Experience the Vibrant Energy of the Quartier des Spectacles—Now Online!

2/26/2025
Work
Jean Hugo + MTL Appointments

Jean Hugo Filion Appointed General Manager in Montreal with a Bolstered Leadership Team

2/25/2025
News
RMH Fort A Thon PR 1200x1200

RMH BC & Yukon Partners with Cossette for the First-Ever Pillow Fort Fundraiser

2/13/2025
Egale - Help Us Remain

Egale Canada reveals dementia injustices faced by 2SLGBTQI people

2/7/2025
Work
Mcdo s Showdown thumbnail

McDonald's Canada Ignites Hockey Fandom with Iconic ‘Showdown’ Comeback

1/8/2025
Work
1c EPQ x Cossette Bye Bye 2024 Thumbnail 1200x1200

Quebec Pork Steals the Show at the Bye Bye

1/1/2025
Work
1c Metro x Cossette Bye Bye 2024 Thumbnail 1200x1200

Metro Wishes You Good Luck with Your Resolutions

1/1/2025
Work
1c Air Canada x Cossette Bye Bye 2024 Thumbnail 1200 X1200

Air Canada Brings La Guerre des tuques to the Beach

1/1/2025
Bye Bye 2024

McDonald’s Joins the Party at the Bye Bye

1/1/2025
Work
Walmart Canada x Cossette 2560x1440 1

Walmart Canada Delivers Holiday Cheer with 'Holiday Helpers'

12/18/2024
Work
Cossette vusy43b copie

BCLC Partners with Cossette and Visionnaire on New Creative and Marketing Initiatives

12/9/2024
News
1b Amnesty International x Cossette Thumbnail

Amnesty International Changes Lives with One Letter

12/5/2024
Work
Karine C (2)

Karine Courtemanche Named Media Leader of the Year

11/28/2024
Awards
News
2a VIA Rail x Cossette Thumbnail 1200x1200

VIA Rail: New trains. New era.

11/21/2024
Work
RONA x Cossette Media Header Image

RONA chooses Cossette Media as its lead media agency

11/20/2024
News
4c Google Pixel x Cossette x Bell x MLSE Header 1200x1200 1

The 'Pixel In The Clutch' marketing campaign returns to showcase Google's Pixel 9.

11/18/2024
Work
2b CNESST x Cossette Thumbnail 700x700

A Well-Crafted Campaign for the CNESST

11/12/2024
Work
9a cossette x grdn x les roses merch

The Montreal Roses: Women’s soccer shows its thorns

10/21/2024
Work
2b BDC x Cossette Header 1200 x 1200

BDC in tune with entrepreneurs

10/8/2024
Work
Capture decran le 2026 03 13 a 16 20 14

Spotted at Super C: When celebrities browse the aisles

10/3/2024
Work
Montellier 1200x1200

Montellier clarifies its name

9/19/2024
Work
GCI Wildly Ingenious Cossette

GCI’s new creative platform celebrates Alaskans’s perseverance

9/19/2024
Work
4 0

Turning hate into love with #TheUpcycledMarch

8/28/2024
Work
Thumbnail 3

Find your water: Sea-Doo reinvents nautical adventures

8/26/2024
Work
Cossette x Hydro Quebec

Cossette chosen by Hydro-Québec as a trusted partner for integrated communication and marketing projects

8/21/2024
News
Image media 700x700 3

McDonald’s Canada is in recruiting mode with “Find your Fryternity”

8/7/2024
Work
Tm lancement 2560x1440

MTL.ORG is taking the playground to the next level

7/18/2024
Work
McD's x Stampede - 1

McDonald’s Canada paints the town gold at the Calgary Stampede with mural artistry celebrating Canadian farmers

7/12/2024
Work
Thumbnail

Sweet diplomacy: Canadian brand Coffee Crisp surprises Americans with cross-border vending machine

7/11/2024
Work
Ang CUISINE 1200x1200

McDonald’s is always around the corner

7/4/2024
Work
VIA NK KV EN 2560 X1440

Nobody knows that VIA Rail has new trains

6/12/2024
Work
Mangezducode Header Cossette EN

McDonald’s Canada is launching Eat the Code

6/6/2024
Work
187794 1 SIMONS SPRING FASHIONFRAME V2 FRONT E 1

Simons presents Style Is Calling, a campaign aimed at style-curious Canadians

4/23/2024
Work
Super fan de Croquettes de Vachon

Vachon pranks the biggest Croquettes fans

4/9/2024
Work
1b - Menu Remix

McDonald’s Canada introduces the Menu Song Remix

4/2/2024
Work
Thmbnail frite 1400x1400

McDonald’s gets festive

2/28/2024
Work
Capture decran le 2026 05 06 a 16 30 34

Cossette contributes to the creation of the new corporate identity of SNC-Lavalin: AtkinsRéalis

10/26/2023
Work
1080x1080 3

Chevrolet and Cossette invite festival goers at Osheaga to “charge their feet”

8/7/2023
Work
Metro Grenier 700x700

Summer showcase of iconic foods, courtesy of Metro and Cossette

7/11/2023
Work
Banniere Claude Lessard 3 1

Celebrating Cossette’s 50th anniversary with Claude Lessard

6/23/2023
News
Hero Image Launch EN

McDonald’s Canada launches new Frequent Fryer Program

6/21/2023
Work
Frame 1410095070

Cossette appoints Louis-Philippe Mathieu as Vice President, Digital Strategy and Technology

6/19/2023
News
PR header SIMUGOOGLE fullbleed

Google Canada teams up again with Simu Liu in the latest Pixel campaign

6/16/2023
Work
Cossette Playland Hero Thumbnail

Playland wants you to prepare for a screaming-good summer

6/8/2023
Work
MOI Lancement Comm Interne 700x700 Fr

Moi will be on everyone’s lips thanks to METRO and Cossette

5/30/2023
Work
Nevermind Your Manners crop 2560x1440

M&M Food Market shows Canadians there’s no restaurant like home

5/25/2023
Work
FY24 02 MOTHERS DAY 2023 0975 copie

Indigo celebrates Mom as the original influencer

5/11/2023
Work
Vachon thumb 700x700

Vachon is celebrating its 100th anniversary

5/11/2023
Work
Melanie Dunn BW

Mélanie Dunn at the Canadian Club of Montreal

4/18/2023
News
2560 x 1440 copie

RECYC-QUÉBEC : residual materials are reaching new heights

4/3/2023
Work
1 Cossette La Fondation du Children Image den tete copie

Two little brats for life

12/8/2022
Work
Entete 2560x1440 v2

“Food is life”, Metro’s new brand platform

12/1/2022
Work
1 BDC Cossette Image den tete

BDC: Here to support the ambitions of Canadian entrepreneurs

10/17/2022
Work
1 Cossette WADA World Anti Doping Agency Header Image copie

Supporting the World Anti-Doping Agency

4/27/2022
Work
MCW WEBSITE HEADER MASTER 3 C RGB

Introducing Magic Circle Workshop, our Internal Production Arm

3/22/2022
News
Capture decran le 2026 04 30 a 14 43 59

McDonald's Canada celebrates grand moments in a grand way

11/1/2021
Work
Capture decran le 2026 05 05 a 12 21 18 copie

McDonald’s Canada Creates Memorable Musical Ode to “Fry Thieves” Everywhere

10/22/2021
Slogans 1 copie

Google and Douglas Coupland Meet at the Intersection of AI and Creativity

7/26/2021
Work
We Work 1

Reimagining our employee and client experience in partnership with WeWork

3/30/2021
News
FINAL

Cossette Strengthens its Strategy Team with Global Hires

2/11/2021
News
Walmart Holiday 2020 Screenshot 1 copie

Walmart Teddy Returns in New Heartfelt Holiday Campaign for Walmart Canada

11/5/2020
Work
Billboard ziye 1 copie

Coming Out Loud: Three Canadians Come Out in the Boldest Way Possible

10/2/2020
Work
3 Cossette x Alloprof Identite Brand

A new brand and digital platform for Alloprof

8/22/2020
Work
Reitmans Thumbnails

Reitmans celebrates diversity

8/17/2020
Work
1 EN Header image copie

All against one. All against COVID-19.

4/16/2020
Work
Key Campaign Visual

Egg Farmers of Canada celebrates Lunar New Year with season one winner of MasterChef Canada Eric Chong

2/14/2020
Work
164161 1 BMB SKYTRAIN E

The Great Big Mac® Debate is Back

1/15/2020
Work
1 GMPT Cossette copie

Garde-Manger Pour Tous gives new meaning to holiday classics

12/9/2019
Work
Capture decran le 2026 04 29 a 14 09 58

Which is THE best Vachon snack cake?

11/12/2019
Work
Louis Duchesne Daniel Shearer 1 1

Cossette names Daniel Shearer President, Ontario and West, and Louis Duchesne President, Quebec and East

10/12/2019
News
Public Mobile Press Release 007

Public Mobile launches new visual identity and people first campaign

9/10/2019
Work
Capture decran le 2026 05 02 a 21 42 57

Don’t eat Takis Blue Flame

5/18/2019
Work
2 B0 F2499 6584 41 BC BC7 B 31 AF622 B51 DA 1 201 a

McDonald’s Canada launches innovative campaign to hire friends together

4/17/2019
Work
Tim Hoffpauir Totem2

Cossette hires Creative Director of Design in Vancouver

4/3/2019
News
Capture decran le 2026 04 30 a 16 24 54

Kabam launches new branding with new AOR Cossette

2/1/2019
Work
Bring Holiday Magic Home 2 copie

Walmart Canada announces Cossette as new advertising AOR

11/12/2018
News
Work
Capture decran le 2026 04 24 a 09 59 48

SickKids issues a powerful call-to-arms in its latest campaign

10/1/2018
Work
Copy of QCT Logo

The Québec City region unveils its new tourism brand

9/25/2018
Work
Echange Ton Cell Pour Un Neuf

Élections Québec and Cossette will do anything to get you to vote

9/19/2018
Work
Capture decran le 2026 05 02 a 15 27 40

Renew your love of travel with VIA Rail’s new brand platform

9/17/2018
Work
Capture decran le 2026 05 05 a 12 06 24

Intact Insurance’s biggest fan is back!

2/28/2017
Work